ProForm Tour de France Training Cycle

Rolls Out Generation 2 of

Award-Winning Training Cycle

Upgrades to the First Indoor Cycle
With Motorized Incline and Decline Include
Handlebar Shifting for 24 Digital Gears,
Built-in Power Meter and Interchangeable Saddle

Ride 2012 Tour de France Stages with iFit.com Downloads

LOGAN, UT (June 11, 2012) - ProForm, the most popular fitness equipment brand, announces Generation 2 of its award-winning Tour de France training cycle, the product of a partnership with Le Tour de France, the world's leading cycling event.

The latest version of the ProForm® Tour de France® indoor cycle is the official training bike of the prestigious event and the best way to experience the thigh-burning inclines of the high mountain stages, just like Tour riders.

The upgrades include integrated handlebar shifting, enhanced console with power meter and adjustable or interchangeable saddle.

The ProForm Tour de France cycle has revolutionized indoor cycling training with the combination of iFit™ Powered by Google Maps™, motorized incline to 20% and decline to 20%, and Real Road™ resistance technology with power meter.

Riders have three ways to ride. First, riders can draw their own cycling route anywhere in the world using the Google Maps™ tool at the iFit.com website. This ProForm exercise bike has a built-in wireless Internet connection so the map is downloaded from iFit.com to the product. The Google Map™ appears on the product's high-res console screen in Satellite View with a red marker that shows the rider's progress on the route he's drawn. Geo-data imbedded in Google Maps™ automatically adjusts the cycle's position and resistance to simulate the mapped terrain. Riders can climb up to a 20% incline or race down a 20% decline.

Second, the bike console is pre-loaded with all 21 stages of the 2011 Tour, including 30 km of Stage 8: Aigurande to Super-Besse Sancy, the last approximately 20 - 30 km; Stage 13, Pau to Lourdes, including the Col d'Aubisque; Stage 19: Modane to Alpe-d'Huez, including the Col-du-Galibier and Alpe-d'huez sections.

When the 2012 Tour de France begins on July 1, ProForm cyclists can ride all 20 stages of the route by downloading pre-drawn maps of each stage from iFit.com.

Third, ProForm cyclists can watch Google Street View of their course by logging on to their iFit® account via their smartphone or tablet and placing it in the shelf on the console. Tablet shelf that connects to the bike is sold separately. Additional rides are also available at iFit.com.

The quest to create an indoor cycle with a smooth, flowing sensation was perfected by ProForm's engineering team, many of whom are cycling enthusiasts.

The foremost goal was to simulate the combined resistance from four major factors that affect road cyclists: body size, wind resistance, road grade and tire contact with the road, known as rolling resistance.

ProForm's team met their goals with Real Road™ Resistance technology, and when combined with iFit Live™ Technology and 20% incline to decline, revolutionized this indoor cycle from all bike trainers, indoor cycles or stationary bikes.

First, the rider enters his weight upon registration at iFit.com and then ProForm algorithms use that data to customize the ride and make it as much like a road biking experience as possible.

"We give you all the tools to interact with this bike, just like you'd interact with your road bike," said Greg Law, Director of Engineering for ProForm, an avid cyclist and three-time rider in Lotoja, the grueling single-day, 189-mile road race through northern Utah to Jackson Hole, Wyoming. "With this bike, every ride is dynamic. You have to accommodate the changing 'terrain' as it happens, downshifting when you encounter an incline, for example, or adjusting your posture to maintain power when the bike tilts uphill.

"With this bike, the concept of shifting gears becomes super relevant," Law said. "It's not about imagining a hill, then turning a knob or changing speed. We give you 24 gears."

Resistance adjustments on the ProForm Le Tour de France cycle feel more like the mechanical advantage of shifting gears on a road bike. In fact, the resistance adjustments on the ProForm Tour de France training bike are akin to shifting gears. As the rider changes gears, perceived resistance is changed, along with the speed and distance traveled. Progress along a Google Map™ cycling route drawn with iFit Live™ Technology will be affected-the rider's marker will move more slowly upon shifting down during uphill climbs, for example, reflecting the tremendous effort required.

ProForm's smooth ride continues with touchless magnetic resistance on the flywheel, instead of the more commonly found friction resistance. ProForm provides 24 gears, instead of the basic resistance knob found on most stationary bikes. ProForm's electronically controlled touchless magnetic brake assures the resistance does not change with wear, and provides "repeatable resistance" from ride to ride.

The sophistication of Real Road™ technology versus simply changing resistance on a standard stationary bike was a key factor in this bike's designation as the official training bike of Le Tour de France.

Tour officials were also impressed by the onboard watts meter that is integrated into the console readout of the ProForm TDF bike. Cyclists frequently focus their training efforts with a watts meter because it is a better measure of a cyclist's power output, regardless of speed, distance, body mass or terrain. Hardcore cyclists buy a watts meter as an aftermarket accessory, often spending more than $2,000.

Additional features of the ProForm Tour de France bike include:

• - Power meter in watts
• - RPM meter
• - Integrated handlebar shifting with 24 digital control gears
• - Console displays watts, speed, time, gear, rpm, heart rate, percent incline/decline, distance and calories
• - iFit.com membership for one year, providing the ability to "draw your own" cycling route anywhere in the world there's a Google Map™
• - 21 pre-drawn Google Maps™ courses of the 2011 Tour de France: 9 exercise bike workout apps and 5 indoor cycle class workouts
• - Polar® wireless chest pulse compatible (receiver and chest strap sold separately)
• - Freewheel to more accurately simulate road bike experience
• - Built-in wireless makes the ProForm Le Tour de France bike an Internet appliance and "smart fitness" equipment
• - Compatible Music Port for iPod® and built-in speaker
• - Multiple position adjustable handlebars
• - Included seat has three-way seat adjustment: up and down, front to back and tilt
• - Standard seat mount to use owner's seat if preferred
• - Standard pedal mounting allows users to install preferred pedal system or use included pedals with toe cages.
• - Water bottle holder in a convenient location on the frame
• - Compact footprint of 58 inches long by 25 inches wide by 59 inches tall
• - Wheels on front of frame for easy movement within the home

The ProForm Tour de France cycle (PFEX01312) is available for $1499 at www.ProForm.com.

About ProForm

ProForm is the leading fitness brand in the world, with innovative cycles, treadmills, ellipticals and a complete range of fitness equipment. The ProForm brand is owned by ICON Health & Fitness, based in Logan, Utah.

For information and photos, contact Colleen Logan, VP Marketing at clogan@iconfitness.com or 435.757.4601.