The downloadable press kit includes a copy of the press release and the following images:
• Incline Ghost
• Google Street View
• Profile on White
• HD Tour Video
• Profile on Black
• ProForm Logo
• TDF Road Logo
• TDF 100 Logo
Marketing Vice President
ICON Health & Fitness
The official Training Bike of the
ProForm Announces New Centennial Edition of Award-Winning ProForm Tour de France Indoor Training Cycle
(June 18, 2013)
LOGAN, UtahProForm, the world's most popular fitness equipment brand, announces its new centennial edition of the official Tour de France indoor cyclethe ProForm® TDF Centennialcelebrating the 100th edition of the legendary Le Tour de France.
Cycling enthusiasts, media, and the general public can demo the new bike on June 29-30 in Nice at the Fete Le Tour event, July 6-7 in Annecy at L'Etape du Tour, and July 20-21 at Le Tour Fan Park at Cannery Wharf in London.
This exciting edition of the ProForm® TDF Centennial indoor cycle features:
Power meters are a luxury cycling accessory ranging from $1,500 to $3,000an investment not all cyclists make in their training. Power meters provide the purest indicator of cycling performance, supplying precise and instantaneous power information.
ProForm® individually calibrates the power display to assure precision readouts on each bike. ProForm's software engineer for the power meter display project is a dedicated cyclist and will be riding in his sixth LOTOJA race this fallthe grueling single-day, 206-mile road race from northern Utah to Jackson Hole, Wyo.
One of the keys to high performance on a bicycle is smooth pedaling using the full pedal stroke. The free wheel on the ProForm® TDF Centennial acts the same as the free wheel on a standard road bike, so you train your legs to generate power through the full pedal stroke.
Cyclists can choose to install their own road bike saddle and pedals making universal adjustments to seat and handlebars.
The new bike also features 30 configurable electronic gears to accommodate preferences for double, triple, or compact cranks.
The ProForm® TDF Centennial is the best way to experience the range of terrain, just like Tour riders, from the first-ever routes on Corsica to the thigh-burning inclines of the high mountain stages.
The quest to create an indoor cycle with a smooth, flowing sensation was perfected by ProForm's engineering team, many of whom are cycling enthusiasts. The foremost goal was to simulate the combined resistance from four major factors that affect road cyclists: body size, wind resistance, road grade, and tire contact known as rolling resistance. The ProForm team met its goals distinguishing this cycle from all bike trainers, indoor cycles, and stationary bikes.
First, the rider enters his/her weight at iFit.com, and then ProForm's algorithms use that data to customize the ride to simulate the full road biking experience.
"We give you all the tools to interact with this bike, just like you'd interact with your road bike," said Greg Law, ProForm Director of Engineering, an avid cyclist and four-time rider in LOTOJA. "With this bike, every ride is dynamic. You have to accommodate the changing 'terrain' as it happens, downshifting when you encounter an incline, for example, or adjusting your posture to maintain power when the bike tilts uphill."
"With this bike, the concept of shifting gears becomes super relevant," Law said. "It's not about imagining a hill, then turning a knob or changing speed. We give you 30 gears."
Resistance adjustments on the ProForm® TDF Centennial feel more like the mechanical advantage of shifting gears on a road bike. As the rider changes gears, resistance is changed, along with the speed and distance traveled. Progress along a Google Maps™ cycling route drawn with iFit® technology will be affected—the rider's marker will move more slowly upon shifting down during uphill climbs, for example, reflecting the tremendous effort required.
ProForm's smooth ride comes from electronically controlled touch-less magnetic brakes or resistance, which assures the resistance does not change with use and provides "repeatable resistance" from ride to ride.
The ProForm® TDF Centennial is available for $2,499 for pre-order starting June 29 at www.proform.com.
ProForm partnered with Le Tour de France, the world's leading cycling event, to create the official training cycle of the Tour. ProForm® is the leading fitness equipment brand in the world, with innovative cycles, treadmills, ellipticals, and a complete range of fitness equipment. In addition to the Tour de France partnership, ProForm® has partnered with the Boston Athletic Association to introduce the ProForm® Boston Marathon treadmill. The ProForm® brand is owned by ICON Health & Fitness, based in Logan, Utah.
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