Running Partners: Boston Marathon and Pro-Form® Fitness
Created as "smart" fitness equipment, the treadmill is compatible with iFit.com, a performance training website owned by Pro-Form®. At iFit.com, runners use the Google Maps™ tool to draw a real-life running route that automatically downloads to the treadmill. iFit Live™ Technology, with its live internet connection, allows users to track their real-time progress on the console's Google Maps™ display with a dynamic "runner" marker that moves along each route. Runners experience "what the road does" as the treadmill automatically adjusts incline, and enjoy the view with Google Street View™.
The HD video will be shot during the 2012 Boston Marathon and is unique to the ProForm Boston Marathon treadmill. Runners can also draw other courses anywhere in the world on iFit.com The treadmill matches the course terrain and the Android Console will display the runners' progress on Google Maps, including Street View, Map, Satellite, Hybrid, Earth views. At the conclusion of each run, workout results are automatically uploaded to a personal profile page at iFit.com.
This product will be available in Fall 2012 at specialty retailers.
The Press Kit for ProForm the Official Boston Marathon Treadmill can be downloaded by clicking here.
About The Boston Marathon
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of managing athletic events and promoting a healthy lifestyle through sports, especially running. The B.A.A.'s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial Services. The Boston Marathon is part of the World Marathon Majors along with the Virgin London Marathon, BMW Berlin Marathon, Bank of America Chicago Marathon, and the ING New York City Marathon. Nearly 50,000 runners will participate in B.A.A. events in 2012.
Pro-Form®, iFit® and iFit Live™® are owned by ICON Health & Fitness, the world leader in the development, manufacturing and marketing of home and commercial fitness equipment. ICON holds 19 patents for its iFit Live™ technology and sought out Google Maps™ to enhance the visual experience for its fitness consumers. ProForm's series of fitness products aligned with best-in-class athletic events include the ProForm Boston Marathon treadmill and the ProForm Tour de France cycle.
Contact information: Colleen Logan, VP, Marketing, ICON Health & Fitness, email@example.com and 435.757.4601.