The ProForm Story

Elite athletes train for the top percentile. They work day in and day out to beat yesterday's time, yesterday's mistakes, and yesterday's score. They are committed. They are determined. And they are champions.

ProForm® is more than a brand. ProForm is a trainer, a competitor, an engineer, a fan, and a teammate. With a serious commitment to that top percentile, we work to produce equipment and technology that can take you across the finish line, place you on the podium, and push you beyond yesterday's ideal.

Our Partners:



Leading the Fitness Equipment Industry for 30+ Years


20 Years #1 Brand: Units Sold and Dollars Made


ProForm Owns Hundreds of Patents


Polled by Consumers as One of the Most Recognized Fitness Brands