The ProForm Story

The fitness world is constantly evolving. With new research and technologies comes greater knowledge and better results. ProForm® is the leader of in-home fitness, providing beautifully engineered products that are accessible, affordable, and infused with the latest in fitness technology.


What’s your ultimate goal? Will being healthier let you spend more time with your family? Does your morning workout give you what you need to battle the stresses of the day? Everyone with a fitness goal has a reason to change.


A fitness transformation takes hard work, but is made more achievable when the right approach is taken. We believe that taking action will produce change and provide the best opportunity to progress.


For over 30 years, ProForm® has offered the motivation needed to start and continue a fitness transformation. We provide the confidence necessary to transform. Whatever your reason to be better, our goal is to instill confidence in you and see you change inside and out.


We are passionate about helping others find success, and we continually lead the industry by staying on the forefront of fitness and providing the most effective workout possible.


ProForm®. Smart Fitness Starts Here.

Our Partners:



Leading the Fitness Equipment Industry for 30+ Years


20 Years #1 Brand: Units Sold and Dollars Made


ProForm Owns Hundreds of Patents


Polled by Consumers as One of the Most Recognized Fitness Brands