iFIT Acquires Sweat, The Leading Digital Fitness App For Women

by proformadmin · Published July 13, 2021 · Updated July 16, 2021

We, at ProForm, are happy to announce that iFIT® has acquired the leading digital fitness platform for women’s health and fitness, Sweat®. The acquisition of Sweat® expands iFIT’s presence in the global digital fitness market, and accelerates the company’s delivery of best-in-class interactive fitness experiences for consumers worldwide. Sweat® will remain a standalone brand as part of iFIT.

Introducing Sweat®

Founded in 2015 by renowned trainer Kayla Itsines and CEO Tobi Pearce, Sweat® has engaged with millions of women around the world in their journeys to become healthier, stronger, and more confident. The Sweat® platform is powered by a team of industry-leading personal trainers and offers over 5,000 unique workouts across 26 exercise programs. Workouts ranging from high-intensity interval training and strength to yoga, barre, and Pilates. Sweat® Co-Founders, Kayla Itsines and Tobi Pearce, will continue to lead the Sweat® business in their existing roles, with the company remaining headquartered in Adelaide, Australia.

iFIT And Sweat®

Working with the Sweat® team, iFIT will use its over four decades of experience and innovation in the connected fitness space to strengthen the Sweat® member experience, build brand presence in key international markets, and grow and diversify content offerings, including the introduction of cardio-based and equipment workouts in the coming months. The acquisition will also provide opportunities for iFIT and Sweat® to collaborate on content development, resulting in an increased range of exciting fitness experiences. iFIT plans to support job growth in the Sweat® business over the near- and long-term across product, engineering, marketing, and content divisions.

A Word From iFIT and Sweat® Founders

“Kayla, Tobi and the team at Sweat have built an incredible brand and community of fitness enthusiasts,” said Scott Watterson, CEO and Founder of iFIT. “We are delighted to welcome Kayla’s authentic fitness training and charismatic personality—along with all of Sweat’s other star trainers—to the iFIT family.”

“Our two founder-led businesses are highly complementary and this acquisition extends our market reach into new geographies, demographics, and fitness preferences spanning both home and commercial markets globally. We have a shared vision of helping people around the world achieve their goals for health and well-being.”

Watterson added, “The addition of Sweat® will allow iFIT to further expand our membership base, as well as add new fitness genres and modalities to our fast-growing subscription business, giving our company a tremendous competitive advantage.”

Sweat CEO and Co-Founder Tobi Pearce states, “We have long admired iFIT as a fitness industry leader and are proud to join the iFIT family. We look forward to working with Scott and his leadership team to accelerate our global expansion and further enhance the consumer experience for Sweat® as part of the iFIT ecosystem. iFIT enables us to create a breadth of engaging new content to fulfill the rapidly growing fitness needs of our members around the world.”

Sweat Co-Founder Kayla Itsines said the acquisition represented a new chapter in the company’s history. “Sweat has had an incredible journey from our humble beginnings training women one-on-one in my Adelaide backyard to launching the Sweat App in 2015 to now joining the iFIT family,” Itsines said. “Sweat was founded on our simple belief that fitness can genuinely help women improve their confidence, health, and quality of life. Through iFIT’s strategic leadership, we will be able to create new world class fitness content and product experiences to support more women on their fitness path forward.”

Kayla Itsines concludes, “IFIT’s acquisition has opened the door to an exciting new future for Sweat® where we can deliver greater fitness variety, choice and value for women everywhere.”

Conclusion

The acquisition of Sweat® brings on a whole new level of health and fitness to iFIT and vice versa. Allowing the two worlds to expand and improve a digital training experience that cannot be matched. Now’s the time to get ready to take your workouts up a notch with the new leading digital training team of iFIT and Sweat®!

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